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12th January 2017

Is your agency up to the challenge of 2017?

We held the first of many January on-boarding days for members of the network this week.

As usual it was a great day and really interesting to hear from members on what they are expecting from the market this year.

Obviously views differed around certain subjects but one thing came out clearly – agents are anticipating 2017 to be broadly the same as the previous 12 months with no real growth considered and in probability a bit more challenging.

We get what they are saying but would add that should the second hand market slow, the land and new homes opportunity becomes even more important to grasp.

Developers who have committed to builds over the next 12 months have to sell their properties – there’s no ‘putting off until next year.’

Last week we found a site with planning for 55 units for a developer.

The developer in question had looked at the site on numerous occassions in the past but didn’t buy it due to other sites they had their eyes on and maybe the vendors expectations were unrealistic.

What couldn’t have been foreseen was that this particular developers record of success for securing planning had seen them get refusals on 2 sites they were banking on, so they’ve now snapped up the site they’d previously turned down – great for our member as it’s a £30k fee in the bag before the end of the first quarter.

The reason why we share this with you all is that it highlights the importance of being consistent when keeping in contact with your house builder clients.

And why working with house builders provides an excellent opportunity for new business and that’s before you take into account the various spin offs.

Many agents can often be oblivious to opportunities in their marlet place.

How often do you review the local planning applications? When did you last actively look to source land?

Are your teams trained to spot a viable land opportunities?

These are just a small selection of things we cover with our Land & New Homes Network Members.

One of the things our members are finding hugely helpful in giving them an edge at the moment is a piece of Prop Tech (property industry technology) we have use of that gives a whole new dimension to land finding and research.

As with all things technical we can only see this playing a bigger role in 2017 as the rapid advancement of digital tools continues at a frightening pace (particularly scary if you don’t have access to it).

So to recap. Yes we think the market could be a bit tougher for second hand sales this year.

But we still see 2017 as a year of massive opportunities presenting themselves, especially in the land and new homes sector and particularly to well prepared and positioned agents.

The real question is, is your agency ready to make the most of them?

Thanks for reading

Ian Stratford

PS: To find out more about how the Land and New Homes Network can put your agency ahead of your competition call me on 01672 556 310 or email me at: ian@lnhnetwork.co.uk

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Dates for the diary

Sorry there are no future events planned.

I have been working with Kevin as a member of The Land and New Network since October 2017. I have found his advice and guidance to be second to none. Through Kevin’s insight and advice Orchid have started to build a strong land and new homes division. Kevin is a true professional in his field.

Matthew Bennett – Orchid – Hertfordshire

Always provides key improvements to our business.  Thanks as always.

Pep De Fazio – Homes

An excellent workshop. Top tip to be implemented straight away – identify developments to promote our rentals team.

Steven Harvey – Oasis Estate Agents – Middlesex

Overwhelmed! Seriously, such a lot of valuable and well presented material

Dee Quealy – Quealy & Co

The Land and New Homes Network team are exceptionally supportive!

A very friendly bunch… full of enthusiasm and energy, giving great advice whenever you need it, allowing you to grow and develop your network.

Rachel Ritson – Grisdales

What’s best about the Land & New Homes Network?   The firepower it brings, and the confidence it gives you.   I really can’t praise it enough.

Rob Price – Homes Estate Agents – Hampshire

It is a great vehicle for learning new ways how to expand our land and new homes division.

Dawn Carroll – Manning Stainton

A fantastic business that delivers everything it promises a no brainier for good independent Estate Agents

Will Smith – Complete Land & New Homes

Thanks for your email outlining the next content for the iQ folder.   I’ve received the hard copies in today’s post and have to say I am very impressed with all the new material you guys are producing for us members.

Nick Thring – Duncan Yeardley – Berkshire

Land & New Homes Network have helped me and my business take it to another level over the last year. The support from the whole team has been greatly appreciated with Kevin & Ian always on hand. I would recommend other forward-thinking agents to consider the network as a large part of their business. It’s not gift-wrapped for you, but the support, collateral, and connections give you an opportunity to make it a real success.

Matt Nicol – Nicol & Co – Worcestershire

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