6th August 2018
Ignore the doom-mongers: there’s a whole new property market out there
If you want your agency to thrive, you need to adapt and overcome. And there’s never been a better opportunity to do just that, says Land & New Homes Network founder, Kevin Ellis.
I’ve recently been amazed by how much negativity the industry has been generating. Take a look on Twitter or LinkedIn and you’ll see a whole host of gripes about everything from the impact of online agencies, cheap fees, to falling property prices. Some of these are valid concerns and real challenges, but many agents would rather complain about what they can’t change than embrace fresh opportunities. Don’t forget, every market makes a market.
And there isn’t a bigger opportunity out there right now than land and new homes.
If you know anything about me and the network I created, you’re probably thinking ‘he would say that’, but our regional analysis shows that the number of planning applications, approvals and decisions remains strong (take a look at the council statistics in your area and you’ll see what I mean, or call me and I will show you the numbers). The government is serious about house building and developers are clearly committed – and they’re not in the business of holding on to housing stock; they want to sell their properties.
As an estate agent, that’s what you do best.
Many of the agents in our network are flying high right now because they are ‘squeezing the lemon’ in their territory and applying their skills and local knowledge to everything from part exchange to auctions, commercial property to shared ownership to land and new homes. Yes, residential property and lettings will be the backbone of our industry for a long time to come, but I don’t believe that just these two revenue streams are enough to sustain a growing business in today’s market.
Agency owners need to adapt and evolve, rather than ploughing the same furrows over and over. I’m firmly of the opinion that land and new homes must – and will – become part of the modern agency toolkit, and in many areas of the country this is already happening. It’s a relatively untapped market that offers not just the initial sales revenue, but lettings income and subsequent resale potential. Win/win/win.
The smart move, of course, is to become the go-to agent in your area before your competitor.
This is where we come in. We only allow non-competing agents from any given region to join our network and we can give you all the tools, resources, data and guidance you need to start operating in this profitable area of the business. Our members collaborate to bring profitable developments to life and you’ll soon learn everything there is to know about carving out a successful new niche for your agency.
Or to put it another way: we’ll show you how to create a land and new homes department that’s built for long-term prosperity.
And if you’re still concerned about the economy, the impact of Brexit, the tenant fee ban, or any of the other negative that’s doing the rounds, simply stop, take a good look at your business and ask yourself: am I in the strongest possible position to ride out a coming storm?
Add land and new homes to your agency armoury and you will be.
An excellent workshop. Top tip to be implemented straight away – identify developments to promote our rentals team.
It is a great vehicle for learning new ways how to expand our land and new homes division.
Land & New Homes Network have helped me and my business take it to another level over the last year. The support from the whole team has been greatly appreciated with Kevin & Ian always on hand. I would recommend other forward-thinking agents to consider the network as a large part of their business. It’s not gift-wrapped for you, but the support, collateral, and connections give you an opportunity to make it a real success.
Always provides key improvements to our business. Thanks as always.
Thanks for your email outlining the next content for the iQ folder. I’ve received the hard copies in today’s post and have to say I am very impressed with all the new material you guys are producing for us members.
The Land and New Homes Network team are exceptionally supportive!
A very friendly bunch… full of enthusiasm and energy, giving great advice whenever you need it, allowing you to grow and develop your network.
A fantastic business that delivers everything it promises a no brainier for good independent Estate Agents
What’s best about the Land & New Homes Network? The firepower it brings, and the confidence it gives you. I really can’t praise it enough.
I have been working with Kevin as a member of The Land and New Network since October 2017. I have found his advice and guidance to be second to none. Through Kevin’s insight and advice Orchid have started to build a strong land and new homes division. Kevin is a true professional in his field.
Overwhelmed! Seriously, such a lot of valuable and well presented material
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