17th February 2019
“House builders will roll out the red carpet for you!”
A dynamic and engaged Land & New Homes Network member, Peppe has seen the Land & New Homes business of Homes Estate Agents in Hampshire and Surrey go from strength to strength in recent years. Here, he explains how a focus on innovation, hard work and an ambitious outlook has enabled the business to expand – and open a dedicated land and new homes agency.
In conversation with Peppe De Fazio
Director of Land and Residential Development Division, Homes Estate Agents
How is your land and new homes business doing?
We set up the division exactly two years ago and it’s been amazing – there’s no other word for it. The growth has been beyond all our expectations; we always knew that there was income to be made here, but what we’ve seen throughout year two, going into year three, has been incredible.
My constant challenge is that I am always behind with my to do list. It’s easy to get side-tracked and to get bogged down in the day-to-day of running the department, but you need to be thinking a long time ahead all the time and there’s always something I should be doing.
How has your relationship with the network developed?
As with all members, you get the framework to follow and the resources to help you create the business. But we’re finding nowadays that we’re looking to the network for ongoing support and to help us maintain our focus. It’s almost like mentoring and it’s incredibly valuable. So, for example, I might be dealing with a certain house builder and something might come up that I haven’t encountered before and it’s good to get advice and insight from Kevin and the team.
What’s your inside tip for new members?
I have two tips, really. Number one would be, right from the start, keep the land and new homes part of your operation separate. It’s really important that you make this distinction not just for your own internal focus, but for how you’re perceived by local landowners and house builders.
This brings me to my second point: meet with house builders and developers as quickly as you can. You kind of expect that it’s going to be difficult to arrange, but it’s quite the opposite – if you approach them saying that you want to discuss finding land opportunities for them, they will roll out the red carpet!
How easy is it to find land opportunities?
If I am honest, that’s the most difficult thing to get on top of. There is so much land out there that it can be a bit overwhelming knowing who to approach first and how to pitch it to them. I guess it just comes down to manpower – we want to do it all but we just can’t!
What do you say to those agents who aren’t fully on-board with land and new homes yet?
Commit. No one likes to look on the negative side of things, but if the wider sales market falls off a cliff, it’s likely that your business is going to fold. The more elements you can add, the better. This is a recession-proof part of your business because, as long as we need houses, builders will buy land. And in Britain, there’s a desperate need for houses.
To learn more about how Land & New Homes could be delivering a significant revenue to your independent estate agency business, please get in touch to find out how we can help you tap into this lucrative business.
An excellent workshop. Top tip to be implemented straight away – identify developments to promote our rentals team.
Well structured course. Top tip to be implemented straight away – tracking planning applications.
I have worked with the Land & New Homes Network for a couple of years now. Their advice & guidance during this time has been invaluable and inspirational and I have no hesitation in recommending them.
Very informative day, loads of knowledge passed on, the business has been very carefully planned and organised.
It is a great vehicle for learning new ways how to expand our land and new homes division.
Very professional, enthusiastic with a real drive and determination to succeed. Installed belief in us from day one in Land and New Homes and the benefits to our company.
Overwhelmed! Seriously, such a lot of valuable and well presented material
What’s best about the Land & New Homes Network? The firepower it brings, and the confidence it gives you. I really can’t praise it enough.
Land & New Homes Network have helped me and my business take it to another level over the last year. The support from the whole team has been greatly appreciated with Kevin & Ian always on hand. I would recommend other forward-thinking agents to consider the network as a large part of their business. It’s not gift-wrapped for you, but the support, collateral, and connections give you an opportunity to make it a real success.
Great insight and fantastic support!
Always provides key improvements to our business. Thanks as always.
I have been working with Kevin as a member of The Land and New Network since October 2017. I have found his advice and guidance to be second to none. Through Kevin’s insight and advice Orchid have started to build a strong land and new homes division. Kevin is a true professional in his field.
Thanks for your email outlining the next content for the iQ folder. I’ve received the hard copies in today’s post and have to say I am very impressed with all the new material you guys are producing for us members.
Thank you for a brilliant day it was amazing. I love your attention to detail this comes across very strongly in the way you do everything.
A fantastic business that delivers everything it promises a no brainier for good independent Estate Agents
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