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29th September 2018

In conversation with….

A dynamic and engaged Land & New Homes Network member, Dean has seen his West Midlands estate agency go from strength to strength in recent years. Here, he explains how a focus on innovation, hard work and an ambitious outlook has enabled the business to expand – and open a dedicated land and new homes agency.


In conversation

Dean Grove

Partner, Lex Allen Grove


Why did you join Land & New Homes Network?
We’ve got a really successful business with a 37% market share here in the West Midlands and had actually looked into opening three other residential branches, but the figures didn’t quite stack up. We were looking for an opportunity and land and new homes seemed the obvious choice – we’d already taken on a couple of sites and knew there was a market out there.


What were your first impressions as a member?

Honestly? That the opportunity was much, much bigger than we’d thought. We were a little taken aback and realised that we’d just been ‘playing at it’ before. So we jumped in with both feet…


How so?
The new branch is now happening. We’ve bought a new premises and it’s going to be a dedicated land and new homes space. There’ll be five of us working in there in the new year and we’ve already got 270 contracted units already to go for next year. And there’s a shedload coming down the line!


So it’s safe to say you’re looking forward to 2019, then?

Absolutely. There may be tough times ahead, but you’d be mad not to take note of key market trends that are happening. We increased our market share in the 2008 crash and that was purely down to innovation and to trying new ideas and approaches. You need different irons in the fire.

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Dates for the diary

Sorry there are no future events planned.

Overwhelmed! Seriously, such a lot of valuable and well presented material

Dee Quealy – Quealy & Co

It is a great vehicle for learning new ways how to expand our land and new homes division.

Dawn Carroll – Manning Stainton

I have been working with Kevin as a member of The Land and New Network since October 2017. I have found his advice and guidance to be second to none. Through Kevin’s insight and advice Orchid have started to build a strong land and new homes division. Kevin is a true professional in his field.

Matthew Bennett – Orchid – Hertfordshire

Thanks for your email outlining the next content for the iQ folder.   I’ve received the hard copies in today’s post and have to say I am very impressed with all the new material you guys are producing for us members.

Nick Thring – Duncan Yeardley – Berkshire

Land & New Homes Network have helped me and my business take it to another level over the last year. The support from the whole team has been greatly appreciated with Kevin & Ian always on hand. I would recommend other forward-thinking agents to consider the network as a large part of their business. It’s not gift-wrapped for you, but the support, collateral, and connections give you an opportunity to make it a real success.

Matt Nicol – Nicol & Co – Worcestershire

The Land and New Homes Network team are exceptionally supportive!

A very friendly bunch… full of enthusiasm and energy, giving great advice whenever you need it, allowing you to grow and develop your network.

Rachel Ritson – Grisdales

An excellent workshop. Top tip to be implemented straight away – identify developments to promote our rentals team.

Steven Harvey – Oasis Estate Agents – Middlesex

Always provides key improvements to our business.  Thanks as always.

Pep De Fazio – Homes

What’s best about the Land & New Homes Network?   The firepower it brings, and the confidence it gives you.   I really can’t praise it enough.

Rob Price – Homes Estate Agents – Hampshire

A fantastic business that delivers everything it promises a no brainier for good independent Estate Agents

Will Smith – Complete Land & New Homes

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