29th September 2018
In conversation with….
A dynamic and engaged Land & New Homes Network member, Dean has seen his West Midlands estate agency go from strength to strength in recent years. Here, he explains how a focus on innovation, hard work and an ambitious outlook has enabled the business to expand – and open a dedicated land and new homes agency.
Partner, Lex Allen Grove
Why did you join Land & New Homes Network?
We’ve got a really successful business with a 37% market share here in the West Midlands and had actually looked into opening three other residential branches, but the figures didn’t quite stack up. We were looking for an opportunity and land and new homes seemed the obvious choice – we’d already taken on a couple of sites and knew there was a market out there.
What were your first impressions as a member?
Honestly? That the opportunity was much, much bigger than we’d thought. We were a little taken aback and realised that we’d just been ‘playing at it’ before. So we jumped in with both feet…
The new branch is now happening. We’ve bought a new premises and it’s going to be a dedicated land and new homes space. There’ll be five of us working in there in the new year and we’ve already got 270 contracted units already to go for next year. And there’s a shedload coming down the line!
So it’s safe to say you’re looking forward to 2019, then?
Absolutely. There may be tough times ahead, but you’d be mad not to take note of key market trends that are happening. We increased our market share in the 2008 crash and that was purely down to innovation and to trying new ideas and approaches. You need different irons in the fire.
Overwhelmed! Seriously, such a lot of valuable and well presented material
It is a great vehicle for learning new ways how to expand our land and new homes division.
I have been working with Kevin as a member of The Land and New Network since October 2017. I have found his advice and guidance to be second to none. Through Kevin’s insight and advice Orchid have started to build a strong land and new homes division. Kevin is a true professional in his field.
Thanks for your email outlining the next content for the iQ folder. I’ve received the hard copies in today’s post and have to say I am very impressed with all the new material you guys are producing for us members.
Land & New Homes Network have helped me and my business take it to another level over the last year. The support from the whole team has been greatly appreciated with Kevin & Ian always on hand. I would recommend other forward-thinking agents to consider the network as a large part of their business. It’s not gift-wrapped for you, but the support, collateral, and connections give you an opportunity to make it a real success.
The Land and New Homes Network team are exceptionally supportive!
A very friendly bunch… full of enthusiasm and energy, giving great advice whenever you need it, allowing you to grow and develop your network.
An excellent workshop. Top tip to be implemented straight away – identify developments to promote our rentals team.
Always provides key improvements to our business. Thanks as always.
What’s best about the Land & New Homes Network? The firepower it brings, and the confidence it gives you. I really can’t praise it enough.
A fantastic business that delivers everything it promises a no brainier for good independent Estate Agents
Subscribe to our monthly newsletter
We produce a regular email that's packed full of incisive comment and industry news.