2nd November 2019
Land & New Homes Network unveils pioneering AI marketing technology
As part of ongoing investment and initiatives, the Land & New Homes Network has secured access to a revolutionary AI technology that will allow its members to create highly targeted marketing campaigns for housebuilders and developers.
The new technology tracks active (and passive) homebuyers on social media, before presenting them with attention-grabbing messages and visuals that are tailored to their specific property preferences.
The system automatically creates up to 72 online advertisement variants and constantly adapts its approach based on audience data. The result is an extremely intuitive and compelling way for agents to engage with the right buyers at the right time, and the results are a class apart.
- 1,100% increase in landing page traffic*
- Market size increased by up to 250%
- 27% reduction in sales lead times
- 10 x increase in brand recognition
*results have been recorded up to this figure
Kevin Ellis, founder of Land & New Homes Network says of the platform: “IGNITE is next-level technology for next-level results – particularly in the new homes arena. It’s our own exclusive product, developed and managed by the world leader in targeted real estate marketing, and our members can apply it to any house builder’s development.
“To see IGNITE working in real life is incredible. 68% of the 43 million social media users in the UK would like to receive information and offers that are relevant to them, and hyper-targeting does just that – using the power of AI, algorithms and data-driven decisions.”
The technology targets active new homes buyers as well as the passive buyers who account for an additional 50% of the market; thereby increasing the potential audience size by up to 250%.
Ellis continues: “Our members will be able to offer this powerful platform as a value-added service to their housebuilder and developer clients (who won’t be able to access the product directly) and they will also be able to apply IGNITE to their second-hand sales instructions.
“It’s yet another example of our network setting the agenda in the thriving land and new homes market.”
For more information about Ignite and the Land & New Homes Network, contact our team on 01672 556310
I have been working with Kevin as a member of The Land and New Network since October 2017. I have found his advice and guidance to be second to none. Through Kevin’s insight and advice Orchid have started to build a strong land and new homes division. Kevin is a true professional in his field.
An excellent workshop. Top tip to be implemented straight away – identify developments to promote our rentals team.
A fantastic business that delivers everything it promises a no brainier for good independent Estate Agents
Thank you for a brilliant day it was amazing. I love your attention to detail this comes across very strongly in the way you do everything.
Great insight and fantastic support!
Always provides key improvements to our business. Thanks as always.
Overwhelmed! Seriously, such a lot of valuable and well presented material
What’s best about the Land & New Homes Network? The firepower it brings, and the confidence it gives you. I really can’t praise it enough.
I have worked with the Land & New Homes Network for a couple of years now. Their advice & guidance during this time has been invaluable and inspirational and I have no hesitation in recommending them.
Land & New Homes Network have helped me and my business take it to another level over the last year. The support from the whole team has been greatly appreciated with Kevin & Ian always on hand. I would recommend other forward-thinking agents to consider the network as a large part of their business. It’s not gift-wrapped for you, but the support, collateral, and connections give you an opportunity to make it a real success.
It is a great vehicle for learning new ways how to expand our land and new homes division.
Thanks for your email outlining the next content for the iQ folder. I’ve received the hard copies in today’s post and have to say I am very impressed with all the new material you guys are producing for us members.
Very professional, enthusiastic with a real drive and determination to succeed. Installed belief in us from day one in Land and New Homes and the benefits to our company.
Very informative day, loads of knowledge passed on, the business has been very carefully planned and organised.
Well structured course. Top tip to be implemented straight away – tracking planning applications.
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