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  • Introducing Ignite

2nd November 2019

Introducing Ignite

Land & New Homes Network unveils pioneering AI marketing technology

As part of ongoing investment and initiatives, the Land & New Homes Network has secured access to a revolutionary AI technology that will allow its members to create highly targeted marketing campaigns for housebuilders and developers.

Introducing IGNITE  

The new technology tracks active (and passive) homebuyers on social media, before presenting them with attention-grabbing messages and visuals that are tailored to their specific property preferences.

The system automatically creates up to 72 online advertisement variants and constantly adapts its approach based on audience data. The result is an extremely intuitive and compelling way for agents to engage with the right buyers at the right time, and the results are a class apart.

  • 1,100% increase in landing page traffic*
  • Market size increased by up to 250%
  • 27% reduction in sales lead times
  • 10 x increase in brand recognition

*results have been recorded up to this figure

Kevin Ellis, founder of Land & New Homes Network says of the platform: “IGNITE is next-level technology for next-level results – particularly in the new homes arena. It’s our own exclusive product, developed and managed by the world leader in targeted real estate marketing, and our members can apply it to any house builder’s development.

“To see IGNITE working in real life is incredible. 68% of the 43 million social media users in the UK would like to receive information and offers that are relevant to them, and hyper-targeting does just that – using the power of AI, algorithms and data-driven decisions.”

The technology targets active new homes buyers as well as the passive buyers who account for an additional 50% of the market; thereby increasing the potential audience size by up to 250%.

Ellis continues: “Our members will be able to offer this powerful platform as a value-added service to their housebuilder and developer clients (who won’t be able to access the product directly) and they will also be able to apply IGNITE to their second-hand sales instructions.

“It’s yet another example of our network setting the agenda in the thriving land and new homes market.”

For more information about Ignite and the Land & New Homes Network, contact our team on 01672 556310

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Dates for the diary

28 April 2020

Builder Breakfast – South West

At the Land & New Homes Network, we are committed to bringing together the most influential stakeholders in our industry and our Builder Breakfasts are a great way for us to share our insights along with our strategic partners.


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13 May 2020

Builder Breakfast – Hertfordshire and Essex region

At the Land & New Homes Network, we are committed to bringing together the most influential stakeholders in our industry and our Builder Breakfasts are a great way for us to share our insights along with our strategic partners.


Read more

Overwhelmed! Seriously, such a lot of valuable and well presented material

Dee Quealy – Quealy & Co

Very informative day, loads of knowledge passed on, the business has been very carefully planned and organised.

Richard Fowler – Richard James – Wellingborough.

Land & New Homes Network have helped me and my business take it to another level over the last year. The support from the whole team has been greatly appreciated with Kevin & Ian always on hand. I would recommend other forward-thinking agents to consider the network as a large part of their business. It’s not gift-wrapped for you, but the support, collateral, and connections give you an opportunity to make it a real success.

Matt Nicol – Nicol & Co – Worcestershire

Very professional, enthusiastic with a real drive and determination to succeed. Installed belief in us from day one in Land and New Homes and the benefits to our company.

Paul Stone – Maitlands

I have been working with Kevin as a member of The Land and New Network since October 2017. I have found his advice and guidance to be second to none. Through Kevin’s insight and advice Orchid have started to build a strong land and new homes division. Kevin is a true professional in his field.

Matthew Bennett – Orchid – Hertfordshire

Great insight and fantastic support!

Bee Coulon – Location Location

Always provides key improvements to our business.  Thanks as always.

Pep De Fazio – Homes

An excellent workshop. Top tip to be implemented straight away – identify developments to promote our rentals team.

Steven Harvey – Oasis Estate Agents – Middlesex

Thank you for a brilliant day it was amazing. I love your attention to detail this comes across very strongly in the way you do everything.

Shaun Adams – Cooper Adams

What’s best about the Land & New Homes Network?   The firepower it brings, and the confidence it gives you.   I really can’t praise it enough.

Rob Price – Homes Estate Agents – Hampshire

A fantastic business that delivers everything it promises a no brainier for good independent Estate Agents

Will Smith – Complete Land & New Homes

Well structured course. Top tip to be implemented straight away – tracking planning applications.

Luke St Clair, Knightsbridge Estates – Leicester

It is a great vehicle for learning new ways how to expand our land and new homes division.

Dawn Carroll – Manning Stainton

Thanks for your email outlining the next content for the iQ folder.   I’ve received the hard copies in today’s post and have to say I am very impressed with all the new material you guys are producing for us members.

Nick Thring – Duncan Yeardley – Berkshire

I have worked with the Land & New Homes Network for a couple of years now. Their advice & guidance during this time has been invaluable and inspirational and I have no hesitation in recommending them.

Frank Schippers – Frank Schippers Estate Agents

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