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15th March 2020

Prospecting new homes opportunities in your patch

Some of the best opportunities for your estate agency could be right under your noses.

I’ve lost count of the number of times I’ve seen new build properties poorly marketed by agencies across the country and this has been compounded by the latest data that we have analysed

Recently I came across a classic example of an agent doing a bad job on promoting a development that left the door open for a proactive member of Land & New Homes Network to swoop and secure the instruction.

This particular development has been on the market since July 2019, I viewed it on Rightmove at the end of January and unsurprisingly there was a catalogue of things the agent hadn’t done to maximise their chances of selling the properties for their client.

Firstly, the houses were all built and yet the listings still showed CGI’s rather than current photos and there was no internal imagery and a very bland description of the property.

Intrigued by how bad this agency was handling things I counted that this developer had over £3million (minimum £30k of fees at 1% worst case) of stock sitting their gathering dust and his agent’s mishandling is compounding the issues of selling them.

I feel this is easy pickings for a proactive agency, which has their own marketing house in order, to get this instruction in their sales pipeline as the current agency clearly has not got the basic imagination and know-how to address presentation properly.

There are lots of examples for other agents in and around this area – another example was a site of 5 houses all under £500k – no mention of Help to Buy, yet it would be straightforward for the housebuilder to get registered and ultimately sold.

Another agency’s website shows a house that has been on the market for months and is completely fitted out, but they are still showing photos of an unfinished kitchen.

This is incredibly lazy estate agency work but provides you with a great chance to lure the instruction away.

If you targeted these types of properties where developers are desperate to sell, and you can show how it’s marketed properly this could well be thousands of extra pounds in your bank before the summer holidays.

So, get prospecting and start highlighting to these developers how you would go about presenting and selling their stock.

If you are in need of some inspiration for positioning your agency to the house builders in your area, then please get in touch and arrange a FREE no-obligation 15-minute Zoom video call by calling 01672 556310.

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Dates for the diary

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An excellent workshop. Top tip to be implemented straight away – identify developments to promote our rentals team.

Steven Harvey – Oasis Estate Agents – Middlesex

Well structured course. Top tip to be implemented straight away – tracking planning applications.

Luke St Clair, Knightsbridge Estates – Leicester

It is a great vehicle for learning new ways how to expand our land and new homes division.

Dawn Carroll – Manning Stainton

Overwhelmed! Seriously, such a lot of valuable and well presented material

Dee Quealy – Quealy & Co

Very informative day, loads of knowledge passed on, the business has been very carefully planned and organised.

Richard Fowler – Richard James – Wellingborough.

Very professional, enthusiastic with a real drive and determination to succeed. Installed belief in us from day one in Land and New Homes and the benefits to our company.

Paul Stone – Maitlands

Thank you for a brilliant day it was amazing. I love your attention to detail this comes across very strongly in the way you do everything.

Shaun Adams – Cooper Adams

A fantastic business that delivers everything it promises a no brainier for good independent Estate Agents

Will Smith – Complete Land & New Homes

Great insight and fantastic support!

Bee Coulon – Location Location

I have been working with Kevin as a member of The Land and New Network since October 2017. I have found his advice and guidance to be second to none. Through Kevin’s insight and advice Orchid have started to build a strong land and new homes division. Kevin is a true professional in his field.

Matthew Bennett – Orchid – Hertfordshire

Always provides key improvements to our business.  Thanks as always.

Pep De Fazio – Homes

I have worked with the Land & New Homes Network for a couple of years now. Their advice & guidance during this time has been invaluable and inspirational and I have no hesitation in recommending them.

Frank Schippers – Frank Schippers Estate Agents

Thanks for your email outlining the next content for the iQ folder.   I’ve received the hard copies in today’s post and have to say I am very impressed with all the new material you guys are producing for us members.

Nick Thring – Duncan Yeardley – Berkshire

What’s best about the Land & New Homes Network?   The firepower it brings, and the confidence it gives you.   I really can’t praise it enough.

Rob Price – Homes Estate Agents – Hampshire

Land & New Homes Network have helped me and my business take it to another level over the last year. The support from the whole team has been greatly appreciated with Kevin & Ian always on hand. I would recommend other forward-thinking agents to consider the network as a large part of their business. It’s not gift-wrapped for you, but the support, collateral, and connections give you an opportunity to make it a real success.

Matt Nicol – Nicol & Co – Worcestershire

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