28th May 2018
Stronger together: how strategic partnerships can transform the housing sector
Collaboration is no longer just a buzz word, it’s the key to long term success for any and every business operating in the property industry. So let’s talk, says the Land & New Homes Network’s founder, Kevin Ellis.
Early on in my career, I used to have an ‘us and them’ approach to business and I know, from working with many of them over the years, that many estate agents are also fiercely competitive by nature. But while some territorial rivalries are a necessary part of our industry, there are many other instances where working together can have an incredibly positive impact on everyone involved.
Just under two years ago, we set up the Land & New Homes Network with a number of non-competing agencies and fostered a collaborative model that has been very successful. For example, whereas larger developers with sites in different areas of the country would previously only consider regional or national chains to market their properties, today they’ll work with an alliance of our members. They receive the quality local insight (and service) they’re looking for, and our independent agents get to create profitable new business relationships. It’s a win/win for both parties.
Admittedly, it’s a way of working that I was cautious about at first, but the results have been spectacular.
Historically, our sector has been restricted to client/supplier relationships that are obviously weighted in one direction. But when members of our network come together, there’s an appetite for information sharing, improving company performance, enhancing service and working together on winning new business. Land & New Homes Network members will frequently engage in problem solving and give each other valuable advice and feedback.
And that’s why I’m passionate about building new strategic partnerships within the industry and sharing knowledge with everyone from architects and commercial agents to planning consultants. Our sector contains a diverse mix of legal, commercial, consultative, ecological and financial talent (to name just a few) and I’m keen to promote a more collaborative way of working through the Land & New Homes Network.
What we can offer in return
At the Land & New Homes Network, we have got an unrivalled amount of data and robust insight from across the land and planning arena. We know what is happening on the ground right now in different marketplaces across the UK; we hold extensive historical data on subjects such as the second-hand market, market research from past developments and pricing; we understand the current demands and can plot the future trends; and we can pinpoint the sites that are currently under construction or have received planning consent but are yet to be developed. It’s a very valuable resource.
The above is just a small sample of the information we have to hand and we’re happy to share it with professionals from within our industry on a ‘quid pro quo’ basis. So if you’re a lawyer, an architect, a development consultant, an ecological expert, an accountant, a surveyor… or any of the professions linked to our industry, talk to us. Tell us your strengths and your challenges, your ambitions and where you need support and we’ll connect you with someone useful to you and your situation.
Let’s work together. Let’s start building some strategic relationships within the industry and beyond. You never know where it might lead.
For more information and to get in touch with Kevin and the team, visit: www.lnhnetwork.co.uk
An excellent workshop. Top tip to be implemented straight away – identify developments to promote our rentals team.
Land & New Homes Network have helped me and my business take it to another level over the last year. The support from the whole team has been greatly appreciated with Kevin & Ian always on hand. I would recommend other forward-thinking agents to consider the network as a large part of their business. It’s not gift-wrapped for you, but the support, collateral, and connections give you an opportunity to make it a real success.
It is a great vehicle for learning new ways how to expand our land and new homes division.
Overwhelmed! Seriously, such a lot of valuable and well presented material
The Land and New Homes Network team are exceptionally supportive!
A very friendly bunch… full of enthusiasm and energy, giving great advice whenever you need it, allowing you to grow and develop your network.
Always provides key improvements to our business. Thanks as always.
What’s best about the Land & New Homes Network? The firepower it brings, and the confidence it gives you. I really can’t praise it enough.
I have been working with Kevin as a member of The Land and New Network since October 2017. I have found his advice and guidance to be second to none. Through Kevin’s insight and advice Orchid have started to build a strong land and new homes division. Kevin is a true professional in his field.
Thanks for your email outlining the next content for the iQ folder. I’ve received the hard copies in today’s post and have to say I am very impressed with all the new material you guys are producing for us members.
A fantastic business that delivers everything it promises a no brainier for good independent Estate Agents
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