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28th October 2021

Where’s Your Stock Coming From Next Year

Why filling the fridge should be your top priority
Almost without exception, the agencies we’ve spoken to recently have reported being exceptionally busy and are struggling to keep up with the current levels of demand. It’s a welcome, positive time to be in business.

But amidst the haymaking, are you taking time to stock up the fridge for the future?
It’s been widely reported that right now there’s more construction work starting than at any other point in years; it’s not just the big guys getting in on the action, it’s the regional and SME’s too. And that all adds up to opportunity.

So while at the moment house builders are juggling the balls involved in buying the land, sourcing materials and getting trades in place, thoughts will be for many, to get those new builds on the market and maximise profit.

Recognising the opportunities…
Over the last eight weeks, as part of our white label work, our New Business team have focused on the last three years of consented sites data, to identify and reach out to under-construction development with the aim of getting in early enough to pitch for the instruction.

From discussions, we’ve found that in nearly every case there has been no agent tied to the sites. And even those that have been in long-term discussions with agents have not yet made any commitment. Nor have these house builders had many agents proactively engaging with them on strategy and pre-launch advice, or any that have made much of an attempt to understand ongoing land requirements, let alone find them potential sites for the future.

That’s a lot of missed opportunities, we’re sure you’ll agree!

…and why you’re in such a great position to help
With the market moving at such a pace, the prices that developers bought these sites on will have shifted upwards. This makes it vital they keep abreast of market forces such as supply and demand, emerging competition and market sentiment, all of which can have an impact on them getting their timings right when it comes to bringing their properties to market.
So, if you can bring the “crystal ball” of visibility that will help them understand what’s coming down the line, you’ll likely win that instruction, not to mention a valuable ongoing relationship if you play your cards right.

It all starts with that consented sites data

Right now, we can’t stress enough that reviewing the consented sites data to identify sites that are under construction but not yet on the market, is a truly valuable exercise. We understand that in the current climate, time is hard to come by, but compare the huge revenue potential up for grabs for 2021, as well as the chance to secure an order book for 2022 and beyond, the decision becomes a no brainer.

Now is a good time to get really clear on the target instructions, that’s why our members have a simple but effective process that we’ve honed – it really does help cut through all the noise and focus on the tactics and strategies you’ll be able to use to secure specific sites.

Finally, for those sites that you identify as consented but not yet built, don’t be afraid to be more bullish on land appraisals. We have arranged six land deals in the last two weeks that had been on the market for a long time with other agents, ensuring plenty of interest thanks to our fresh approach and clear strategy. Best of all, we were fully instructed by the vendors, meaning we had control of the opportunities.

Need help to start reviewing those numbers and finding the right sites? Working out how to secure those instructions? Or have you not yet begun to focus on new land opportunities? Now is the perfect time to get in touch. We can’t wait to get stuck in and help you kick these deals and opportunities over the line.

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Dates for the diary

Sorry there are no future events planned.

Always provides key improvements to our business.  Thanks as always.

Pep De Fazio – Homes

A fantastic business that delivers everything it promises a no brainer for good independent Estate Agents

Will Smith – Complete Land & New Homes

Land & New Homes Network have helped me and my business take it to another level over the last year. The support from the whole team has been greatly appreciated with Kevin & Ian always on hand. I would recommend other forward-thinking agents to consider the network as a large part of their business. It’s not gift-wrapped for you, but the support, collateral, and connections give you an opportunity to make it a real success.

Matt Nicol – Nicol & Co – Worcestershire

Both Kevin and Ian have an in-depth knowledge of this field, along with countless contacts, that have been instrumental in allowing us to grow our Land & New Homes division. The network allocates time for us to meet regularly and discuss our strategies, and ongoing projects, with a big focus on accountability.

Neil Leahy – Butler & Stag

An excellent workshop. Top tip to be implemented straight away – identify developments to promote our rentals team.

Steven Harvey – Oasis Estate Agents – Middlesex

I have been working with Kevin as a member of The Land and New Network since October 2017. I have found his advice and guidance to be second to none. Through Kevin’s insight and advice Orchid have started to build a strong land and new homes division. Kevin is a true professional in his field.

Matthew Bennett – Orchid – Hertfordshire

What’s best about the Land & New Homes Network?   The firepower it brings, and the confidence it gives you.   I really can’t praise it enough.

Rob Price – Homes Estate Agents – Hampshire

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